Project: Planet Pale

Agent: Personal Client

Brewdog’s Planet Pale social campaign

Role: Art Director & Photographer

I produced and photographed Brewdogs debut lifestyle campaign centred around adventure to re-launch Planet Pale. I covered all aspects of the shoot including pre/post production, casting, location, styling – all alongside shooting the stills.


A campaign film was shot with the beer can always centred throughout the sequence.


A lifestyle shoot was set up in a log cabin in Essex.