Project: ORKO

Agency: Personal client

Branding a UK based LED manufacturer who are at the cutting edge of the industry

Role: Creative Director

The brief was to create the brand identity for a UK based start-up LED lighting manufacturer, installer and educator. ORKO had ambitions to become the leading company in the LED space. They wanted a contemporary logo and online e-commmerce proposal that challenged the industry standard.

The challenge was to bring the physicality of the items to the customer in a digital space. A whole new interactive online experience was proposed. The user could scroll, sort, zoom and explore each item in fine detail without having to see the product in person.

A geometric sans serif derived from Gotham was drawn with several modifications made to reflect the seamless nature of ORKO’s flexible product lineup.

A minimalist website with 3D rendered products was proposed. The brief was to re-think how general consumers and professionals interact with physical products in an online space.

Orko manufactures state-of-the-art products, provides installation services, and offers educational courses for professionals. Initial designs for packaging, apparel, and catalogs were created with consideration for their rapid expansion through online and direct sales channels.