Creating campaign assets for Samsung’s ‘Find your flow’ climate control campaign
Role: Art Director
Agency: TeamSpirit
As art director, I was tasked to create a set of master campaign assets. I worked with a VFX artist to render then animate a 3D transparent glass-like structure in several colour ways around people and through environments.
Several colour ways were created to correspond with contrasting climate control conditions to match product messaging.
The 3D climate wave was then applied across several environments in three different colour-ways.
Alongside the VFX assets, I sourced exclusively stock footage then edited the campaign reveal film.
