Project: TCA

Agency: Personal Client

Branding an online exercise apparel company

Role: Director, Producer & Designer

The brief was to re-brand an online sportswear label that manufactured and sold clothing for fitness and exercise. TCA were launching their own e-commerce website and had ambitions to branch out into physical stores.

TCA’s approach to fitness apparel was simple, everything they make is high quality yet super affordible and accessible. The new identity needed to reflect TCA’s ‘simple’, straight forward attitude.

The T of TCA was extrapolated into a human torso to form the logo.

Moving portraits were shot whilst models were mid-workout.

The logo as a graphic device can split to bracket content and reveal text or content.

Sponsored posts using the new campaign imagery.

Mail bags and swing tags were designed.