The brief

The brief was to create a brand identity for Zebra, a London-only plant-based online delivery service catering to young, health-conscious consumers. Zebra sought to offer a streamlined range of products in the growing grocery delivery market while standing out as a forward-thinking, contemporary voice in a saturated space.

To position Zebra as an innovator, the logo features a bold, heavy-weight typeface. Nocturne Serif was selected as the primary typeface for its sharp, pointed serifs that echo the angles of the logo. The use of a serif typeface adds an educational and authoritative tone, balanced by a youthful and dynamic visual style. Collaborating with an illustrator, I developed a suite of assets inspired by the land of the Zebra and indigenous art. A vibrant colour palette was crafted to inject energy and a sense of experimentation, appealing to a youthful audience.

Finally, a raw, unfiltered photographic style was proposed, capturing produce in its natural context, on the farm, in the shop or in the kitchen, being chopped, stirred and baked.

Services

Branding
Identity
Guidelines
Packaging
Social

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