The brief

Brewdog, a renowned British brewery based in Scotland, is synonymous with its high street bars and strong supermarket presence. To elevate their social media presence with a fresh perspective, Brewdog set out to re-launch Planet Pale, using it as an opportunity to define what a Brewdog lifestyle campaign could look like.

The collaboration began with a trial shoot in central London, which led to Brewdog commissioning the full Planet Pale campaign. The concept was straightforward: celebrating exploration, enjoying the great outdoors (and indoors) with a sense of authentic fun. The visuals were captured in an effortless, honest, and relatable style.

Esc managed all aspects of the shoot, producing both stills and a social film.

Services

Film
Photography
Motion
Production

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