ORKO’s ambition was to become the leading company in the LED space. They had already taken social media by storm and had grown a large following with a loyal customer base. ORKO wanted to extend their appeal to high end consumers and industry professionals, to increase brand awareness and ensure ORKO is the go-to supplier for UK consumers built on the reliability and quality of their products.

ORKO wanted a contemporary, minimalist identity that was far removed from the stereotypical electrical company identity. A sans serif was refined to reflect the nature of ORKO’s continuous and seamless products.

As part of the brief, ORKO requested an online e-commerce proposal that challenged the industry standard. The core problem was; how do we bring the physicality of the items to the customer in a digital space? The solution was a whole new interactive experience that enabled the user to inspect each product in a 360 degree space. Users can sort, zoom and pinch products, allowing them to explore the finer details without having to see the physical products in person.

As part of the first phase of ORKO’s launch, premium packaging, store signage and staff apparel were created.