As Art Director, I was tasked with creating a set of master campaign assets for Samsung EU’s ‘Find Your Flow’ campaign to promote their line of air conditioning products. Collaborating with a VFX artist, I developed and animated a 3D transparent ‘climate wave’ in multiple colourways, each representing products designed for warm, cool, or neutral climate control solutions.

I also created a branded film to unveil the newly developed assets, generating excitement and buy-in from stakeholders.